Happy new year readers! I hope you have all had a chance to reflect on the year that has passed and are looking forward to the year ahead with a sense of optimism.
I believe that 2012 will prove to be a very busy year for those involved with gamification/motivational design. As more organisations consider how to improve engagement with employees, customers and the general public using game elements or fully fledged games, they will turn to the expertise of game studios, game design consultancies and integrated media agencies to tailor experiences that address their specific needs.
However, some organisations will decide to recruit and develop these resources internally. This, in fact, is the direction that the Federal Reserve Bank of New York has taken. The Bank posted a job advertisement in December for the part-time consultant position of Senior Game Producer. The following is an extract from the job posting.
The Federal Reserve Bank of New York works within the Federal Reserve System and with other public and private sector institutions to foster the safety, soundness and economic vitality of our region and the financial system. The Bank seeks to create an engaging and innovative web portal to provide secondary school students and teachers with high-quality resources, games and activities focused on macroeconomics and monetary policy for use in classrooms and during out of school settings. The focus on games and interactive activities is intended to make the site enjoyable and engaging for students and to provide an effective vehicle for achieving the Bank’s goal – *that students understand and can explain the economy as a system of relationships and the role and impact of the Federal Reserve within that system.*
This strategy may pay off for oganisations with issues that are broad in scope or those who have longer term strategies in mind. At this stage, it is still early days for motivational design and I believe the majority will prefer to “dip their toe in the water” and contract external agencies to assist with designing interactive game experiences. Others still, will want to stand back and watch others take the first plunge then assess the results. As with many things, those who are bold enough to lead will reap the most benefits.
Wishing you all a very productive and fruitful 2012 :)